Bound to the big chains? Here are some alternatives

When I left Katherine in the Northern Territory I vowed to never again visit a large supermarket chain. After four years of visiting the same store I was sick of its sameness, its uniformed vegetables and gaudy promotions.

In Australia, the two largest supermarkets have a monopoly. They dominate the grocery space and convince us, the consumers, that there are only two options when it comes to deciding where to do the weekly shop. It’s worth being aware about the activities of these companies before making a decision on where to spend your money.

Luckily, there are more than just two options.

Shop local

I’m spoilt for choice with three butchers, a veg and fruit store, deli, bakery and more just a five minute walk away. Now, I know many people aren’t lucky enough to have this abundance of choice, but even travelling that little bit further is worth it. Many think individual shops will be more expensive, but often no more so than the chains. What’s more you get quality products and friendly customer service. It’s also important to support local businesses otherwise one day we won’t have the choice.


Markets are not only a treasure trove of produce, but also a great way to interact with the people who make or sell your food. My local farmers market has a particular veggie stall we love. It sells the most amazing vegetables that are the complete opposite of what you find in the supermarket; purple, white and orange carrots, juicy leeks, fresh green broccoli and beetroot of all shapes and sizes. Undercover markets are also great alternatives to the big supermarkets. We usually just buy what’s in season and then make up recipes from what’s in the fridge during the week.

Broccoli? No a delightful green cauliflower from the veggie guy at the markt
Broccoli? No, a delightful green cauliflower from the veggie guy at the market

Community food groups

Community food groups are springing up everywhere – from regional towns, to inner city suburbs. Often run by a few eager volunteers, it’s a great place to pick up bulk products like rice, flour and beans, as well as veggies. Food swaps are also another great idea to get you inspired to make more of your own food and to enjoy what others have created. Find a swap meet near you using the Local Harvest map. Also check out your local council website for listings, as well as on Facebook.

Online shopping

This is a space that’s only going to keep growing. There are already plenty of companies offering to send you boxes of organic products, gourmet meals and Paleo ingredients. There are also schemes like the Goodness Me Box, which send you a surprises box of health food goodies each month for you to review. Reviews earn you reward points which then go toward your next delivery. For a more complete shopping experience, Aussie Farmers Direct will service most of Australia delivering Aussie-made products to your door.

How do you like to shop?

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