What I learnt from Progress 2015 (and what all advocates should heed)

More than 1000 advocates, communicators and entrepreneurs came together at Progress 2015 in Melbourne late last week.

They were there to learn how they can communicate better to their donors and supporters, new ways to galvanise support, and the best way to influence policy.

Here are the five main points I came away with.

Preach to the converted

Activists are often told to stop preaching to the converted in order to widen their support base. But Anat Shenker-Osorio says that you do need to preach to the choir in order for them to become advocates for the message. If they believe in the message, they’ll sell it for you and in turn expand the choir.

Find friendly foes

But it’s also worth keeping an open mind for new allies As we learnt from the campaign against fracking in NSW and the unlikely alliance with Alan Jones, friends can be found in unexpected places. Caterina Giorgi, Director of Policy and Research at FARE says politicians from all sides will listen to you – you just need to find those who are sympathetic to your cause. So don’t be blinkered – be creative and you soon might have some invaluable advocates.

Use hope not fear

We often think the most shocking statistics, the terrifying language, and the doomsday scenarios will cut through and reach our intended audience. Shenker-Osorio argues fear often has the opposite effect; that if people are presented with fear they will recoil from it. Take climate change. As Anat says, “If the world is going to end, I’m shooting up heroin. I’m not coming to your march”. She suggests reframing the debate to offer hope.

Raise your head up

Organisations are the first to admit they should, and could, work more effectively together. In a panel discussion on the Fate of the Fair Go, Australian Council of Social Service CEO Cassandra Goldie and ACTU CEO Ged Kearney said that by working together, the social services organisations were able to fight down some of what they claim were the unfair elements of the Coalition’s 2014 budget. They both lamented how organisations are often too intent on their own work that they forget to see the bigger picture.

Social media really is a game-changer

This might seem obvious but social media is a key to campaigns – particularly those with limited resources. In a panel discussion of case-studies of Indigenous power, social media emerged as a pivotal part of two successful campaigns based in isolated regions – stopping the gas hub in James Price Point and the nuclear waste dump in Muckaty Station. Dr Anne Poelina, a Traditional Custodian from the Kimberley region, spoke passionately about the role of social media in many Indigenous movements including #sosblackAustralia.

Old wins out in shopping quest

Last weekend I spent hours traipsing from shop to shop without luck.

On the hunt for a new winter coat and some new work outfits I had set off armed with my saved pennies ready to spend.

I began at the mall working my through boutiques, high street chains and department stores but by the end of the first weekend I had failed to buy anything. Nothing was quite right, and, even if it was I bulked at the price tag.

I also fretted over the quality of the item and whether the brand fitted my ethical criteria – namely how high it ranked on the Australian Fashion Report Card on worker exploitation. In the end a decision became too hard and I plodded home empty handed.

This weekend I was adamant I would buy something. I headed off to the same old shops hoping something would jump out at me or I would get to a point where I could convince myself spending $200 on a jacket was justifiable.clothes

A couple of hours later without opening my purse and with my energy flagging, I decided to head home via a visit to two second hand clothing stores.

The Brotherhood of St Laurence op-shop proved to be an undiscovered treasure trove. I picked up two basic tops in great condition and a comfy blue and white striped Yarra Trail cardi for $16.

I then hit the local Salvos store which I visit regularly. This time the clothing gods must have been smiling down on me as I rifled through the well organised racks.

I found a Wish button up cream coat with matching belt that, with a dry clean will be as good as new, plus a cute cropped charcoal Portman’s jacket.

The loot didn’t stop there – I also got a soft grey Zara basic blazer, a short A-line black and white patterned skirt, one Sunny Girl grey jumper with a studded neckline, a black Esprit cardigan, a Ladakh striped shirt dress, two fitted dresses perfect for work or a wedding and two necklaces. The grand total? $98.

I returned home triumphant in the knowledge I had enough new clothes to get me through winter and ethically, my mind was at ease.

Next time instead of leaving the op shop until the last resort, I’ll head there first and save myself a weekend.

What have been your best op-shop finds?